Have you ever considered how to increase the amount of charitable contributions your organization is receiving? Do you have a fundraising campaign that needs something special to garner more donations? Consider using words to increase charitable giving for your nonprofit.
Storytelling is one of the most powerful tools that nonprofits and other organizations can use to persuade donors to give. Without knowing the background story of your organization, crucial information about your campaign, and where the money will go, your donors may not be as inclined to give. Instead, provide them with all the necessary information and a story, and they will open their wallets immediately.
Consider the following ways to use words to increase charity giving:
- Provide background information about your organization to donors.
- Make your nonprofit’s mission and goals apparent.
- Share stories about the current work your organization is doing.
- Give an example of a success story from those your nonprofit has assisted.
- Provide details about any current campaigns and their purposes.
- Highlight volunteers and key members of your organization.
- Outline your nonprofit’s future plans.
The Power of Words
Without words, your donors will not know why they are giving or where the money will go. It’s crucial to always provide basic information about your current fundraising efforts to your supporters because it will make them more willing to give. This includes:
- Campaign purpose
- The date you need donations by
- Fundraising goal
- How to donate
- Where the money will go
More than that, creating a powerful story or mission statement will increase giving tenfold. When people are inspired, they are more likely to make a charitable contribution. Provide a QR code with your words so that people can scan to give as soon as they are done reading. With scannable giving, your supporters can donate in less than a minute without creating an account or registering. Google Pay and Apple Pay integrations make it even easier to give money.
Using Words to Increase Charitable Donations
There are several ways your organization can use words to its advantage. If you’re struggling to come up with something to write, consider what you would want to know if you were the donor. Many people become inspired to give when they hear about an organization’s mission, current work, success stories, and plans for the future. When they feel like they’re a part of something bigger, they will be encouraged to donate.
When you include a scannable QR code with your stories and words, donors can give quickly while they are inspired. Scan to give technology allows them to donate in less than a minute! You can add your personalized campaign QR code to brochures, newsletters, business cards, and other handouts.
Listed below are some of the best ways to use words to increase charity giving for your organization.
BACKGROUND INFORMATION
Start by ensuring everyone knows the story of your nonprofit by providing the background surrounding its founding. Donors are much more likely to give when they have a good idea of what your organization stands for and where their charitable contributions are going. If you have an interesting story about the founding, share it on your website, newsletters, and any other fundraising or marketing materials.
MISSION STATEMENT AND GOALS
Donors are more likely to give when their values align with your mission and goals. If your nonprofit does not have a mission statement yet, it’s a great idea to write one so that you are clear on your purpose. Additionally, donors will be impressed by your mission and want to know more about future goals.
CURRENT WORK
Another creative way to use words to increase charitable contributions is by sharing more about your current work. Giving donors an update on what projects are happening is an excellent way to keep them informed and involved. Whether your projects are big or small, fill in your supporters so they stay up to date on how their money is being used.
SUCCESS STORIES
There is probably no better way to increase charity giving than by sharing your nonprofit’s success stories. Whether it’s about a campaign that was a huge success or a more personal story about someone your organization has helped, readers will be captivated and, in turn, inspired to give. Charitable contributions will surely increase thanks to these wonderful success stories.
CAMPAIGN PURPOSES
If you’re starting a new campaign or have an ongoing one that needs more attention, consider writing about it in-depth. Whether you’re raising money for a project, renovation, necessary operational funds, or a specific goal, give donors all the essential information by telling the story of your campaign. Using photos and infographics can add extra depth to your words and give people a better idea of why charity giving is necessary for nonprofit success.
HIGHLIGHT VOLUNTEERS
Nonprofits and other charitable organizations are often kept running thanks to devoted volunteers and community members passionate about the cause and generous with their time. To give donors a better idea of how your nonprofit operates, share stories from volunteers. This could include highlighting a different team member each month or allowing volunteers to share in their own words why your organization is so important to them.
FUTURE PLANS
Donors will be excited to learn about how your organization plans to grow and how you would like to continue making a difference in the world. By providing information to your supporters, they will be inclined to continue giving or even set up recurring donations.
Creative Ways to Share Words
If you are stuck on how to get your message out, consider the following marketing ideas for increasing charity giving. No matter what size your budget is, there are various ways to share your words with donors so that they are excited to give. Here are a few easy ways to market your nonprofit and any current campaigns:
- Brochures
- Monthly newsletters
- Website
- Fact sheets
- Social media
- Appeal letters
Increasing Charity Giving with Words
Nonprofits and other charitable organizations can use words to increase charitable contributions. By telling powerful stories and sharing about fundraising campaign successes, you will inspire donors to give funds to your organization. Providing crucial background information and details on fund allocation will provide supporters with peace of mind, knowing their donation is helping a worthwhile cause.
